It can be difficult for many companies to hone in on the newsworthy elements that will pique media interest. With my extensive experience as a journalist, I know how to make your announcement stand out in an editor’s inundated inbox and get it in the press.
Here is an example of a press release I designed for the release of the travel industry’s most comprehensive report on millennial and gen Z travellers.
These are a few of the top sites where this press release made headlines within days following its distribution:
Forbes: What are young travelers up to?
Eturbo News: comprehensive look into the trends of youth travel market
Phocuswire: Online accounts for 80% of under-30 travel bookings
The Pie News: WYSE survey shows rise of mixed travel